Possible Tracks

1. Unsigned artist Nicola Sipprell, found on MySpace under unsigned artists.
Genre: R'n'B, Soul, Pop
MySpace Page
Artist Website
Potential Track:Twist by Nicola Sipprell

Nicola Sipprell is a completely unknown singer with no official released tracks under any record label, though her music is for sale on MySpace. My choice to shortlist this song was that it is not a 'slow jam' much like her other songs on her MySpace play list. It has a very nineties feel to the song which makes it quite unique oppose to the other songs on this shortlist. It is faster in terms of vocals, accompanied by a slow beat. As slower songs would limit editing effects and cuts, I felt this song had some creative potential as it is faster than much of the songs by many Soul/Pop/R'n'B artists on MySpace, but as the use of props, lighting and editing ideas are limited, this song choice may not be completely ideal. The audience for this music would be mostly females in the age range of 16-25. As the genre is Contemporary R'n'B/soul; the audience would be of any race. The musical tastes of this target audience would like artists similar to Brandy, Aaliyah Monica, Destiny's Child and Ashanti (slower songs, possibly ballads). This particular song has a particular late 90s and early 00s feel, thus the artists the audience may like can relate to the feel of the this song.
Other media the target audience may consume is MySpace for example, as for the age range, most are expected to have or view MySpace profiles. They are likely to buy mp3 files online (for example from, Amazon, iTunes). The function of this kind of music is to relate to the listener as the lyrics to many R'n'B songs represent likely occurrences in the lives of women especially. Many of the issues in R'n'B songs are about love and relationships, which women going through the same thing can relate to. Contemporary R'n'B can be consumed in places such as clubs but depending on the speed and tempo of the track. A slow song such as Twist may be listened anywhere, including intimate concerts performed by an artist in front of a small audience. The video of this song would be air on free music channels such as Channel AKA , Starz TV and Flava available on Sky Digital.

2. Signed artist (Eastside) Cleo Higgins (formally in girl band Cleopatra)
Genre: R'n'B, Soul, Pop
Wikipedia Page
MySpace Page
Potential Track: Feelin' Like This
YouTube Link to the song (DJ Joseph Radio Edit Version)

Although Cleo had been in a girl band, as a solo singer she had not had much success, prompting her to turn to MySpace to encourage fans to help promote her and buy her tracks. This song 'Feelin' Like This', is a Pop/R'n'B song sounding much like what we'd hear in the charts at the moment. I had chosen to go with the DJ Joseph remix as he merely adds a new backing track with heavier electronic sounds and beats than the original. This drastically can make the song appear faster than the original, therefore opening more door, when it comes to editing ideas. The only disadvantage of this song, is that the backing track or instrumental overpower the vocals, making the vocals seem quite weak, and this would cause the person in the video singing the song seem overshadowed by the music itself. The visual and song both need to be balanced and have to work together in order to create a 'great' video, otherwise the audience's attention would be on what sounds better rather than what looks better. The target audience again for this track is female listeners of the 16-25 age category. As this song is more up beat it can be played in clubs and is suitable for concerts. The tastes of the target audience may include hip-hop and pop as well as R'n'B, as this track sounds as if it can feature a male or female rapper. Similar artists include, Amerie, Alesha Dixon, and Jamilia. This song would be likely to be played on radio stations in the UK such as Choice FM and Capital FM.

3. Signed artist (Columbia) Solange Knowles
Genre: R'n'B, Soul, Pop
Wikipedia Page
MySpace Page
Potential Track: Sandcastle Disco
YouTube Link to the song (Freemason's Remix)
YouTube Link to the original song

Sonlange may be known as Beyonce's younger sister, but she is also a singer/song-writer whose music style is completely different to her more famous sibling. Often seen as being overshadowed by her sister, Solange's music career had not been majorly promoted in the UK. I have chosen to go with the remix again version yet again as her original song has a much slower tempo opposed to the upbeat remix; again enabling many editing ideas and opening the door to choreographed or freestyle dancing to go along with the fast tempo track. There is a downside however to this very fast tempo track; as the remixed backing track is looped, it makes it difficult to spot the beats where cutting is necessary. Therefore in the possible outcome, the video may have cuts with in the footage which do not match the difficult to hear beats in the song. The original song may target a different genre of audience opposed to the audience of the remixed version. The original would target male or females ranging from 20+ since the song has an element of jazz. It can still be classified as contemporary R'n'B, as her main genre of music is R'n'B. The remixed version may appeal to ravers and club goers, where the age range would be 18-25. This version is drastically more up beat with the potential of being aired on radio stations such as Kiss 100, the music channel Kiss and MTV Dance.



4. Signed artists (YG Entertainment) Big Bang & 2NE1

Genre: K-Pop, Dance Pop, Electro Pop
Wikipedia Page of single 'Lollipop'
Wikipedia Page of Big Bang
MySpace Page of Big Bang
Wikipedia Page of 2NE1
MySpace Page of 2NE1
Potential Track: Lollipop
YouTube Link to the song

Originally the song was used to promote a mobile phone by the two South Korean groups. The girl band 2NE1 were little known and had debuted with this song collaborated with Big Bang who at the time were well known in South Korea. The reason why I have considered a South Korean track is because of originality and potential creative ideas surrounding Korean culture. Being able to make a video equally as bright but having my own choreography, makeup and costume ideas is my aim in this case. What makes this choice even better for me is that it's mid to fast tempo makes it easier to hear the beats within the song, which would make it easier to mark the necessary cuts when editing footage. In the lyrics, the word 'pop' is sharp heard often in the song which would be where the footage would be cut in the filming and editing process. The audience contrasts the audience mentioned for the other tracks above, as there is a cultural difference to keep in mind. The sub-genre of K-Pop appeals itself to all classes, young adults and teenagers of any race but is mostly consumed by the Oriental race (middle classed teens and adults), as K-Pop is not largely marketed in the UK, (with the exception of Teriyaki Boyz who have featured with successful artist such as Pharrell and Busta Rhymes and colaborated with the soundtrack of the film 'The Fast and The Furious: Tokyo Drift'). The music tastes of this audience include hip-hop and pop, notably with Korean or Japanese lyrics. Music fans of this band (Big Bang and 2NE1) would be influenced by their fashion and style of dancing which relates to Japanese and Korean 'bboys' who are urban break dancers. The females fans develop a style of fashion in which they express themselves whether it being very bright and colourful, cartoon (anime) like, or being very child and doll like. K-pop is apart of the expansion of music surrounding the Asian market, as the middle classed youth of neighbouring countries such as Thailand are becoming more and more in tune with K-Pop and it's culture.